About Us

Our business title says exactly what we are as we like to be clear, concise and specific about where we believe our business skills & acumen can help others.

Why wait? We can deliver a Return On Investment for your business fast.

About Construction Growth Generator

Our business title says exactly what we are as we like to be clear, concise and specific about where we believe our business skills & acumen can help others.

We are the pooling of resources and experience of two separate businesses-Digital Associate and Advance Group who are near neighbours regardless of what their different phone number area codes may suggest (historic factors!). In early 2017 when the companies previously shared a different common location they assisted each other recognising that their skill-sets were complementary, and their businesses whilst separate and distinct, had several overlaps & common opportunities. In late 2018 the move to larger premises by Digital Associate next to Advance Group’s premises (they’d made the same move earlier) meant that the 4 partners picked up again and realised that the growth of each business in the intervening period had added much in capacity & capability, and that working together in the construction industry & related markets offered a huge opportunity.

And so, it came to be that Construction Growth Generator was formed, and the intention was to offer a complete lead generation & business marketing service for businesses involved in the wider construction marketplace, where 3 of the 4 partners had spent considerable time with proven results over many years. Whilst the difference in age between the oldest & youngest partners spans nearly quarter of a century, we all share a common passion & outlook to assist businesses in the construction sector in their growth and offer a complete support function for every aspect of our customers’ sales pipelines.

Mike, Simon, Ian & Chris, and their colleagues, look forward to working with construction industry businesses wanting to grow, and seeking the professional partners to help generate that growth, and utilise the full marketing resources and experience available to do so.
We welcome any enquiry and are happy to chat without obligation or expectation, as the passion & drive to succeed together is something that we are proud to demonstrate to any interested prospective partners.

Mike and Ian
Chris and Simon

The history of Advance TM Group and Digital Associate

advance logo

Working exclusively within the construction sector and built environment, Advance TM Group provide Enquiry Generation, Appointment Scheduling and Bespoke Business Development call campaigns.

This was founded by Michael Whitfield and Simon Weise, Advance Group was built around key core values, with their team and quality as their top priorities.

digital associate logo

Lead generation and digital marketing specialists Digital Associate was formed by Ian Frost and Chris Williams in early 2017, building upon their decades of experience in both B2B and B2C markets.

Working with a broad base of regular clients the company has grown considerably moving to larger premises in summer 2018 to accommodate the growing team.   

Meet the team

Mike CGG

Mike Whitfield


Michael Whitfield is the Managing Director and Co-Founder of Advance TM Group LTD. Mike spent 10 years managing various telemarketing teams within the Financial sector before moving into the Construction industry as the Operations Manager of a Lead Generation and Telemarketing company.

Mike used all his combined experiences when becoming the Managing Director of Advance Group with a focus of building a company that valued each Team Member, something he hadn’t seen enough at his previous companies.

With 20 years’ experience leading effective telesales/sales and account managers within small, medium & large companies. Mike believes it is essential to lead by example and from the front each day, ensuring the teams he works with have the same fundamental beliefs in providing an excellent service.

Mike is married and has 4 children 1 boy (his eldest) and 3 girls so is very much a family man. When he does manage to get a little time to himself he enjoys all sports but mostly Boxing and Football.


Ian Frost


Ian Frost hates to admit that he is the elder statesman of the 4 partners, and spent over 25 years working at director level, both within and with the construction industry, including joinery, access products and remediation.

Ian also admits to working in a time long before the internet and the latest digital marketing tools that are now available. Whisper it quietly but he also remembers a time when research from directories, using libraries and waiting three days to follow up ‘snail mail’

Utilising a broad based experience in all aspects of sales and a marketing, including running sales teams up to £85 million, but equally having enjoyed single handedly building ventures to £500,000 Ian enjoys the ‘cut and thrust’ of the construction industry. As such Ian was a prime driver in the creation of Construction Growth Generator.

A passionate football fan in his waking hours, a huge music fan, and married for nearly 32 years with a wife and 2 dogs Ian has a tale to tell on most subjects, and enjoys learning more about the fascinating characters within the trade.


Simon Weise


Simon Weise is the Sales & Marketing Director and Co-Founder of Advance TM Group LTD. Having worked within the local authority, Wirral Council for 10 years Simon worked through several roles during his tenure within the Housing and Regeneration Department. From there he moved into Account Management, Content Writing and Business Development where he spent 2 years prior to Co-Foundering Advance TM Group LTD.

Simon believed Advance should stand by a set of core values, these values coupled with Mikes drive to create a company that invested in its employee’s gave Advance its identity and set it apart from the competition.

Simon has become recently engaged. A keen football fan and  ex-injured player turning out for his local team Port Sunlight Nomads for nearly 8 years, also an ex climber Simon moved away from sports and the injuries to various other less strenuous hobbies.

Chris CGG

Chris Williams


Chris has spent over 13 years in the world of Digital Marketing, building upon a base of telephone team sales management, training and sales growth in his formative years, that in effect mean he’s come full circle with the launch of Construction Growth Generator. Paid Search, Facebook Marketing, Customer Match Targeting, there’s very little that Chris hasn’t set up, managed others within or run large campaigns personally on in the field of Digital Marketing, Currently overseeing and managing  a team where thousands of leads are generated weekly, and large sums are spent with Google, Bing and others, Chris brings an experience & gravitas key to the Construction Growth Generator team.

Out of hours Chris is a father to a boy rapidly becoming a young man, and an avid fitness and health fanatic, as well as a Football fan and keen sports enthusiast. Having a Maltese mother Chris has a keen interest in travel beyond the parts of the globe he lived in growing up in a military family, and has been known to be partial to the odd tipple…or two out of hours!

Want to know more? Call us on 01244 456166 or contact us below!