Creating an effective construction marketing strategy.

Creating an effective construction marketing strategy.

Creating an effective construction marketing strategy.

Creating an effective construction marketing strategy. 

We’ve already discussed the importance of advertising and lead generation for your construction business. If you haven’t already, we’d highly recommend giving them a read once you’ve read this post.  

A lot of businesses within the construction industry used to separate their sales and marketing teams. From experience, we know that the sales and marketing departments need to be working hand in hand to be the most effective.  

At Construction Growth Generator, we offer a full sales and marketing solution for businesses in the construction industry and built environment. This means that with our experienced team, industry knowledge and client’s expectations we can support companies that are looking to increase sales, improve brand awareness and get a good return on investment.  

We’re sharing some of our secrets with you on how to generate an effective construction marketing strategy and we’ve written an extensive post for you to use. 

Research 

Preparing is one of the most important parts of implementing a marketing strategy. You need to get the right team together to make sure you’re ready to pull off your marketing plan and reach the goals you intend to. Some questions to think about when you’re preparing. 

What is it that sets you apart from your competitors?  

Is there a specific goal in mind when you implement your construction marketing plan?  

As a construction company, where are you with your marketing/sales at present?  

We’d highly recommend doing your research. Analyse your competitors and see what they are up to with their marketing. Don’t copy them. It won’t look good. Work out what sets you apart from your competition. Focus on your unique selling points, what you want to achieve from your construction company marketing plan.  

Identify  

Once your marketing team have come to an agreed objective. Your construction company needs to start thinking about who you want your target audience to be.  

For example, a construction magazine may want to target two different audiences. One, will be implemented to gain subscribers and readers of the magazine. The second, will be to gain advertisers and potential sponsors for the magazine.  

These two marketing campaigns will be completely different. Marketing plans aren’t a one strategy fits all in the digital age, so companies need to be clever and creative.  

TWEET QUOTE – Be a resource, not a sales pitch.  

Creativity 

Once you’ve agreed on your target audience for your construction marketing campaign. You and the team will have to sit down and decide on how you are going to reach that audience. This will depend on the seniority, business type and what you are trying to get from the marketing plan.  

Creativity is important in the construction digital marketing world and not something that should be brushed over or not thought through in detail. Some things to think about when deciding how you want to target your audience.  

How are you going to reach your audience?  

What type of content do they want to see?  

Who’s going to put the content together?  

What tools are you going to use for the marketing campaign? 

Will you outsource the campaign to a construction marketing agency?  

Gone are the days where you can simply buy data and send out a generic email campaign to a list of people and get any quality results or return on investment. With so many ways to reach your target audience it’s worth considering how you can use these ways together to create a campaign that works well. 

Strategy

We offer a full marketing solution for those in the construction industry that goes beyond simply sending out an email or generic digital marketing.  

We believe that taking advantage of a combination of different marketing strategies, means that you can help your business create and pull off an effective campaign that brings the results you are looking for. 

There is a lot of things to consider when putting your marketing plan together. From email marketing campaigns, social media marketing, pay-per-click, SEO to telemarketing follow up campaigns and quality lead generation.  

At Construction Growth Generator we offer a full sales and marketing solution that includes all the above services and more. You can speak with our construction marketing experts by visiting our contact page or giving us a call.  

Authenticity 

Once you’ve decided who you are targeting, what your company goals are and how you are going to implement your marketing campaign. Authenticity is key. This could be included in the creative aspect of the campaign and is a great way to promote your unique selling points, testimonials, answer FAQ’s or share insights from market research that you’ve carried out in the past.  

This allows you to add value to your content, shows that you’ve spent time carrying out research and finding out what works and doesn’t for your business and allows you to showcase your services, products or promotions to the right people, with the right message and have the right level of professionalism and personality.  

Now that you have the ability to plan and implement a solid marketing strategy, make sure you are using the right tools, programs and networks to do so. At Construction Growth Generator we can support your business with all the above.  

Whether you are looking to grow your brand awareness, introduce a new product or simply increase your sales. Pop us a message or give us a call to discuss ways in which we can work with you to achieve your marketing goals.  

  

 

The Importance of Lead Generation for Construction Businesses

The Importance of Lead Generation for Construction Businesses

The Importance of Lead Generation for Construction Businesses

The Importance of Lead Generation for Construction Businesses

Lead generation within any business is vital to success.

More so in the construction industry, where competition is so fierce and there is always another business out there to stay ahead of.

Following on from the best way to advertise your construction business we thought we’d discuss the benefits of lead generation and how we can support your business with generating quality construction leads in the UK.

Generating leads for your business is a powerful tool. There are numerous advantages which can allow companies to seek new business, grow their business and increase their brand awareness online. All of which can lead to an increase of opportunities.

Having a good source of construction leads means that you have a stream of potential clients interested in your products or services. You can gather leads yourself, though this takes up valuable time, resources and money to do so. Plus doing this yourself or using inexperienced people runs the risk of not generating the right type of leads for your construction business.

There are some great ways that construction businesses can generate leads and sales opportunities, we touched on this is our previous post about advertising your construction company. But we’ll quickly run through how our construction marketing experts and lead generation account managers support other companies in the industry with developing their business.

Construction Marketing & Generating Leads

Construction marketing consists of a lot of online work. From setting up your website and implementing traditional search engine optimisation. To assistance with Pay-Per-Click paid advertising and email marketing campaigns. Marketing and advertising this way can be highly efficient as long as you choose to use a construction specific marketing business.

Another great way of construction lead generation is utilising social media. As the digital marketing sector explodes and businesses continue to use this to their advantage, growing their audience and brand awareness. It’s a great idea to invest in a business that has experience in the construction sector to allow them to maximise your engagement, impressions and audience.

Telemarketing & Lead Generation

Construction telemarketing and lead generation is a great way to ensure your business is getting quality construction leads and qualified appointments for your sales team.

What good is an email marketing campaign if you don’t have the experience to follow these up and arrange meetings and appointments with the right people? Using a construction lead generation business will ensure that your campaigns are being carried out by account managers that know the industry.

Both marketing and lead generation work hand in hand for a lot of construction businesses and being able to work with one company in the industry that can cover all of these services is a fantastic opportunity. Not only providing peace of mind that they know what they are doing, but you’ll get proven results, qualified leads and genuine sales opportunities.

This is where a lot of outsourced companies or agencies come in. Outsourcing your construction lead generation can have great results and return on investment for any business. This depends on the company that you choose to trust with generating leads for you. It’s also important to consider a business that has the relevant knowledge and experience within the construction industry.

The benefits of using a construction specific lead generation company is that they will have the skills, knowledge and fully trained account managers that work with the industry day in, day out. This allows them to target the right people at the right time. Chances are that the campaign will be more effective based on the previous experience and they will be able to return a higher result at the end of the campaign.

This is where Construction Growth Generator can support your business development, lead generation and marketing needs within the construction sector. The creation of four directors already working alongside the industry offering both business marketing and construction telemarketing services.

Our services at Construction Growth Generator provide the construction industry with a complete sales and marketing solution that creates quality results and genuine lead opportunities within the built environment.

When you get in touch with construction marketing experts Construction Growth Generator, we’ll happily answer any questions you may have regarding our construction lead generation, telemarketing or digital marketing services.

Email: office@cgguk.com
Phone: 01244 456166

How do you generate leads from a website in the construction industry?

How do you generate leads from a website in the construction industry?

How do you generate leads from a website in the construction industry?

How do you generate leads from a website in the construction industry?

If you’re working within the construction industry, chances are you’ll have a website for your company. If you don’t then it’s certainly something we would recommend getting. Depending on how you set the website up, you could reap the benefits of a well optimised construction website.

A lot of businesses are advised to set up a website to grow their online presence and to generate construction leads. However, it really isn’t that simple and there is a lot that needs to be done in the background to ensure your website is shown to the right people.

Generating construction leads can be tricky. With the amount of competition out there in the industry at present, it’s a constant battle to stay ahead of competitors and to make sure your website is ranking for the right keywords online as well as leading potential customers to your website.

There are several ways to ensure your website is ranking well and being shown to the right people. Both of which include some technical work and creative work to allow for traditional, organic search engine optimisation and that of paid search advertising.

These tasks can be overwhelming for a business that has no experience within the online lead generation or construction marketing industry. Usually a construction company will hire someone with experience or alternatively outsource their website requirements to a business with experience in construction and the built environment.

Why do you want to generate construction leads?

As a business, lead generation is vital to success. Especially within the construction industry where competition is high, and everyone is racing to grow their brand awareness online.

We’ve written a post about the many ways you can advertise your construction business and we’ve also explained the importance of lead generation for construction businesses. However, in this post we’re going to explain how to generate construction leads from your website.

As construction marketing experts we use our tools, experience and knowledge of the built environment sector to ensure our clients online presence is on top of its game.

Through various means of behind the scenes work, organic marketing through search engine optimisation and curating interesting, relevant content we can make sure that your website is appearing online for the right people.

Having a good source of genuine leads in the construction sector allows you to set up qualified meetings and conversations with key contacts. This saves your business time, and money when it comes to finding new opportunities to sell your products, services or materials to another business within the construction industry.

We’d always recommend using a construction specific marketing business to assist with your website development and construction lead generation. This is because they will have the knowledge of the sector, experience across different business types and know which keywords perform best and how to target the right contacts for your particular business.

How do you generate leads from a website?

This is the technical part that companies, such as Construction Growth Generator can support you with. Our team of account managers, developers and SEO experts can put the right foundations in place to allow your business to generate relevant construction leads straight from your website.

We can perform competitor analysis, plan relevant keywords, implement the right SEO (search engine optimisation) and assist with paid search advertising to ensure you’re getting the best return on investment with proven results.

SEO encompasses both technical and creative channels to allow higher search engine ranking, an increase in website traffic and growing a wider online presence. Pay-Per-Click is a form of paid advertising which enables your company to target those looking for specific keywords.

Whether you are interested in people looking for construction leads, residential projects or commercial developments, our marketing experts have the tools and knowledge to put together an effective marketing campaign, maximising results and providing quality opportunities.

It’s also important to think of the design of your website, whether to include a landing page, contact forms and other means for potential clients to get in touch and enquire about your construction services, products or materials. A prospect will be more inclined to enquire if there is an easy to follow, simple process that leads them to the right place.

There are a lot of things to consider when you want to start generating construction leads online. It’s not a simple task and it pays to use the right companies with relevant construction experience to support your business with its website needs.

If you’d like to know more about how our construction marketing experts at Construction Growth Generator (CGG) can help your business, we’ll happily answer any questions you may have regarding our construction lead generation and marketing services within the built environment.

Email: office@cgguk.com
Phone: 01244 456166

What is the best way to advertise your construction business?

What is the best way to advertise your construction business?

What is the best way to advertise your construction business?

What is the best way to advertise your construction business?

There are several ways in which a construction company can advertise their business. We thought it would be a good idea to share some of these hints and tips with you. Also allowing us to showcase what we can do for your construction business in the process here at Construction Growth Generator.

Whether you are interested in construction lead generation, social media management, web design and development or construction marketing services we offer a full sales and marketing solution for all businesses that operate within the construction industry and built environment.

Pay-Per-Click

If you are looking for construction sales leads, then pay-per-click is a great option to consider. A proven model of paid advertising online that helps to generate new construction leads to your website and landing pages within minutes.

Choosing a company that has the experience within the construction sector means that you lessen the risk of soaking up expenditure and budgets too fast which means you can ensure better results.

It’s easier to stay ahead of your competitors by using a construction industry specific business which allows you to maximise results and win business in online construction market.

SEO (Search Engine Optimisation)

What do you do when you want prospects/customers to find your website? People are searching for your construction services and products every day, so it makes perfect sense to try and reach as many of these prospective new customers.

Keyword research, landing page utilisation, conversion rate optimisation and other paid search skills can all support increasing web traffic. Match that with our in-depth construction industry knowledge and we’re able to minimise lead generation costs while maximising results.

An organic alternative to Pay-per-Click. Growing visibility in the construction industry can be tough with the amount of competition out there. SEO encompasses technical and creative channels to allow better rankings, increase website traffic and grow your online brand awareness within the construction sector.

Appointment Scheduling

At Construction Growth Generator, our account managers are experienced in construction specific telemarketing and construction lead generation services.

Having a meaningful meeting with a prospective client who is genuinely interested in your company, products or services is essential within the construction industry. At Construction Growth Generator we focus on quality over quantity, only passing back highly qualified opportunities to meet with key decision makers at the right time.

Our account managers at Construction Growth Generator have the skills to create a return on investment for our clients. This ensures that our construction telemarketing service supports your sales team. They will be attending construction industry meetings with those in a position to develop long-lasting relationships and make key decisions.

LinkedIn & Social Media Marketing

As the digital age continues to grow it is becoming increasingly popular for construction businesses to keep up to date with the latest construction news, materials, promotions and networking with potential business partners.

While anyone can set up and post content across social media. To stay ahead of your competitors using a construction industry specific company is a sure-fire way to maximise results and win business in the online world.

At Construction Growth Generator we can cover all aspects of social media marketing and LinkedIn. Through creating and curating construction content to increase engagement levels, to copywriting and providing informative blog posts and articles for client’s websites and blogs. We can cover all tasks required for social media management and growth with our skills and knowledge within the construction industry.

Enquiry Generation

Whether you are looking for appointments and engaging meetings for your team. Or you’re interested in the construction sector at a different stage. Construction Growth Generator can provide a genuine enquiry for construction related businesses at on site stage with the key contacts required for decision making.

Our account managers at Construction Growth Generator can focus on live projects and data that is relevant to your construction company, product or service meaning we can generate construction lead for your business.

We have a great team on board who have a great knowledge of the construction industry to deliver proven results. Meaning qualified enquiries for your sales team to produce quotes using bill of quantities, plans or project drawings.

Email Marketing

Construction related contacts, businesses, specifiers and more are always on the lookout for the solution to their problems. There are several ways that you can reach these people and one effective technique is email marketing.

Construction Growth Generator and our team has the knowledge within the construction industry to target the right key contacts in the decision-making process.

With an extensive database of cleansed key contacts. We work with companies to assist with their construction marketing campaigns to ensure they get the results.

Landing Page & Conversion Rate Optimisation

When you are looking to generate new leads for your business through your own website. Companies don’t often realise that they need to lead potential clients through the process. A landing page is perfect for this as this can be the call to action that ensures that your prospect ends up in the right place.

CRO or Conversion Rate Optimisation then acts as the template for future prospective clients which means your numbers increase while lowering your cost expenditure per enquiry.

Product Launches

Have a new product or service that you’d like to break into the market? Be prepared to put in dedicated time and resources for the launch. A successful product launch is extremely important for any business in the construction sector.

Construction Growth Generator uses market and competition analysis, drawing on our existing skills and knowledge of the construction industry we can build a launch around your new project and target the right audience for your business.

By generating brand and product awareness this creates warm leads for the sales team, business development calls and in return provides sales opportunities and construction leads for your new product or service.

Website Design

An eye-catching website is essential to any business hoping to sell products/services online. It doesn’t all come down to what the website looks like. Here are just a few questions to ask yourself. How will people find your construction related website? How will Google know to show your site for products searched? Who is going to keep your website up to date with new and relevant construction content?

At Construction Growth Generator our team of website experts can design and build you a bespoke, eye-catching and easy to use website. This includes copywriting key content, optimising your website for search engines (SEO) and drawing on our experience with construction businesses we can ensure that you’ll get proven results within the construction sector and other construction businesses that may be searching for what you have to offer.

What is the best way to advertise your construction business?

As you will see, there are a lot of ways in which your business could grow online and advertising within the construction industry isn’t as straight forward as you may have thought.

If you get in touch with construction marketing experts Construction Growth Generator, we’ll happily answer any questions you may have regarding our construction lead generation, telemarketing or digital marketing services.

Email: office@cgguk.com
Phone: 01244 456166
Website: https://www.cgguk.com