What is the best way to advertise your construction business?

What is the best way to advertise your construction business?

What is the best way to advertise your construction business?

There are several ways in which a construction company can advertise their business. We thought it would be a good idea to share some of these hints and tips with you. Also allowing us to showcase what we can do for your construction business in the process here at Construction Growth Generator.

Whether you are interested in construction lead generation, social media management, web design and development or construction marketing services we offer a full sales and marketing solution for all businesses that operate within the construction industry and built environment.

Pay-Per-Click

If you are looking for construction sales leads, then pay-per-click is a great option to consider. A proven model of paid advertising online that helps to generate new construction leads to your website and landing pages within minutes.

Choosing a company that has the experience within the construction sector means that you lessen the risk of soaking up expenditure and budgets too fast which means you can ensure better results.

It’s easier to stay ahead of your competitors by using a construction industry specific business which allows you to maximise results and win business in online construction market.

SEO (Search Engine Optimisation)

What do you do when you want prospects/customers to find your website? People are searching for your construction services and products every day, so it makes perfect sense to try and reach as many of these prospective new customers.

Keyword research, landing page utilisation, conversion rate optimisation and other paid search skills can all support increasing web traffic. Match that with our in-depth construction industry knowledge and we’re able to minimise lead generation costs while maximising results.

An organic alternative to Pay-per-Click. Growing visibility in the construction industry can be tough with the amount of competition out there. SEO encompasses technical and creative channels to allow better rankings, increase website traffic and grow your online brand awareness within the construction sector.

Appointment Scheduling

At Construction Growth Generator, our account managers are experienced in construction specific telemarketing and construction lead generation services.

Having a meaningful meeting with a prospective client who is genuinely interested in your company, products or services is essential within the construction industry. At Construction Growth Generator we focus on quality over quantity, only passing back highly qualified opportunities to meet with key decision makers at the right time.

Our account managers at Construction Growth Generator have the skills to create a return on investment for our clients. This ensures that our construction telemarketing service supports your sales team. They will be attending construction industry meetings with those in a position to develop long-lasting relationships and make key decisions.

LinkedIn & Social Media Marketing

As the digital age continues to grow it is becoming increasingly popular for construction businesses to keep up to date with the latest construction news, materials, promotions and networking with potential business partners.

While anyone can set up and post content across social media. To stay ahead of your competitors using a construction industry specific company is a sure-fire way to maximise results and win business in the online world.

At Construction Growth Generator we can cover all aspects of social media marketing and LinkedIn. Through creating and curating construction content to increase engagement levels, to copywriting and providing informative blog posts and articles for client’s websites and blogs. We can cover all tasks required for social media management and growth with our skills and knowledge within the construction industry.

Enquiry Generation

Whether you are looking for appointments and engaging meetings for your team. Or you’re interested in the construction sector at a different stage. Construction Growth Generator can provide a genuine enquiry for construction related businesses at on site stage with the key contacts required for decision making.

Our account managers at Construction Growth Generator can focus on live projects and data that is relevant to your construction company, product or service meaning we can generate construction lead for your business.

We have a great team on board who have a great knowledge of the construction industry to deliver proven results. Meaning qualified enquiries for your sales team to produce quotes using bill of quantities, plans or project drawings.

Email Marketing

Construction related contacts, businesses, specifiers and more are always on the lookout for the solution to their problems. There are several ways that you can reach these people and one effective technique is email marketing.

Construction Growth Generator and our team has the knowledge within the construction industry to target the right key contacts in the decision-making process.

With an extensive database of cleansed key contacts. We work with companies to assist with their construction marketing campaigns to ensure they get the results.

Landing Page & Conversion Rate Optimisation

When you are looking to generate new leads for your business through your own website. Companies don’t often realise that they need to lead potential clients through the process. A landing page is perfect for this as this can be the call to action that ensures that your prospect ends up in the right place.

CRO or Conversion Rate Optimisation then acts as the template for future prospective clients which means your numbers increase while lowering your cost expenditure per enquiry.

Product Launches

Have a new product or service that you’d like to break into the market? Be prepared to put in dedicated time and resources for the launch. A successful product launch is extremely important for any business in the construction sector.

Construction Growth Generator uses market and competition analysis, drawing on our existing skills and knowledge of the construction industry we can build a launch around your new project and target the right audience for your business.

By generating brand and product awareness this creates warm leads for the sales team, business development calls and in return provides sales opportunities and construction leads for your new product or service.

Website Design

An eye-catching website is essential to any business hoping to sell products/services online. It doesn’t all come down to what the website looks like. Here are just a few questions to ask yourself. How will people find your construction related website? How will Google know to show your site for products searched? Who is going to keep your website up to date with new and relevant construction content?

At Construction Growth Generator our team of website experts can design and build you a bespoke, eye-catching and easy to use website. This includes copywriting key content, optimising your website for search engines (SEO) and drawing on our experience with construction businesses we can ensure that you’ll get proven results within the construction sector and other construction businesses that may be searching for what you have to offer.

What is the best way to advertise your construction business?

As you will see, there are a lot of ways in which your business could grow online and advertising within the construction industry isn’t as straight forward as you may have thought.

If you get in touch with construction marketing experts Construction Growth Generator, we’ll happily answer any questions you may have regarding our construction lead generation, telemarketing or digital marketing services.

Email: office@cgguk.com
Phone: 01244 456166
Website: https://www.cgguk.com